"On use of camera lenses to produce desired photographic effect. Demonstrates functions of different lenses." National Archives.
"Kendall T. Greenwood has told an interesting and uniformly attractive story of one of America's great integrated industries in Let Your Body Breathe. From the original Goodall Company plant in Sanford, Maine, to the elaborate retailing methods of the present day, the film presents a clear cut picture of Palm Beach cloth and its part in the modern pattern of warm weather living. Designed primarily for use within the trade, Let Your Body Breathe shows the retailer all the important points in the manufacture of this fabric, its tailoring by the parent company into suits and sportswear and the continued control over the product, even to such details as proper laundering or cleaning. Mr. Greenwood's camera work is crisp, his editing incisive, while the narrative contributes judiciously to an able industrial record." Movie Makers, Dec. 1941, 568.
"After looking at advertising films for many years, we have reached the point where we can take them or leave them alone — but this film took us. Although presented by the General Electric Company as a sales picture, this film is really an important educational document, and it holds one's attention every minute. Camera work and sound are, of course, excellent, and the sections of the film that are illustrated by animated diagrams, to show exactly what FM (Frequency Modulation) really is, are extremely well done. We have little or no radio knowledge, but the film was so clear and concise that we not only want an FM set when the war is over, but we know why. Special mention must go to the writer of the sound commentary, for the production of an excellent narrative. We can only hope that other companies that use movies commercially will follow the high standards of quality and good taste set by this film, for its advertising is both subtle and completely inoffensive. Listen—It's FM! deserves a top score in every respect, for continuity, cinematography and sound all combine to form a perfect film." Movie Makers, Dec. 1942, 506-507.
"In London Terrace, a picture made to advertise an apartment house, T. W. Willard, ACL, has shown quite clearly that interesting and attractive scenes and well planned action can combine to make a most effective sales argument. The interiors were even better handled than in Mr. Willard's Honorable Mention winner for 1934. The film has an air of complete confidence in presentation that was largely because of effective planning and direction, items very often slighted in the production of commercial pictures. The film succeeds in entertaining an audience and holding its attention consistently, in spite of a continuous sales message. Excellent, straightforward photography of many rather difficult sets was featured throughout the entire reel. The picture shows clearly how well 16mm. can be used for industrial work." Movie Makers, Dec. 1935, 550.
"To make clear the entire course of sanitary milk production, from pasture to home table, the State of Illinois Department of Public Health, in Springfield, Ill., is using a two reel, 16mm. film entitled Milk, Its Production and Pasteurization. Produced by Dr. A. C. Baxter, ACL, assistant director of public health, the film presents in interesting and informative sequences the modern technique of dairy farming and the relation of the department to it." Movie Makers, June 1934, 262.
"Money to Burn, believe it or not, comes from Scotland, where, if you can believe it, they burn money. But not until it is worn out and counted by a series of bank tellers. Then it goes up in smoke in this well-put together documentary" PSA Journal, Aug. 1967, 37.
"In Moulage For Masks, filmed for Dr. G. A. Peterson, Dr. James E. Bliss presents with satisfying clarity a step by step study of the procedure of producing the facial masks used to guide the operator in making dental restorations. A logical and carefully prepared script, added to finished camera work and exact editing, has created a color picture that gives an amazing amount of information in brief footage. It is a classroom film of notable competence, both because of the logicality of the cinematic thinking that it represents and because of the successful manner in which it always focuses audience attention on significant action. Carefully written titles integrate perfectly with the sequences, and the whole forms as compact a study as could be produced on this subject. At the same time, an eye for color composition and human interest has made the reel attractive from the layman's point of view." Movie Makers, Dec. 1937, 627.
"Good classroom film describing a method for the construction of facial casts by the use of a rubber like 'Moulage' for the impression. The photographic quality of the film is so good and the subject matter so interesting that the film is far above average. The color of course adds to its attractiveness. Film follows the instructor through the procedure of making a mask." Educational Film Catalog, 1939, 227.
Total Pages: 8
Amateur Cinema