1927
Tokyo, Japan
9.5mm, 16mm
"Originally founded in 1874 as a bookstore that handled imported books, Jūjiya was a musical instrument store in Ginza when it launched business in film equipment... Together with selling equipment, Jūjiya established Kogata Eiga Kyōkai (Association of Small-Gauge Film) in 1927 and published a monthly magazine, Kogata eiga (Small-Gauge Film), between 1929 and 1931. While Jūjiya initially dealt with 9.5mm equipment, they soon shifted to focusing on 16mm enterprise." - Noriko Morisue, "Filming the Everyday: History, Theory, and Aesthetics of Amateur Cinema in Interwar and Wartime Japan" (Yale University: PhD Dissertation, 2020): 32.